2月15日�2月16日�全身心投入马拉松运动�

<p><span><span>2</span></span><span><span>月</span></span><span><span>15</span></span><span><span>日，?据</span></span><span><span>@</span></span><span><span>特(步官方微博号消息，张水华成为该品牌签约运动员。据了解，这是张水华从医院离职后的第二个品牌签约。</span></span></p> <p><span><span>在特步官方微博号发布的</span></span><span><span>“</span></span><span><span>红运开局，配速拉满，特步携田径群星祝大家阔步迎新</span></span><span><span>”</span></span><span><span>的短视频中，张水华作为签约运动员首次亮相。</span></span></p> <p><span><span><img alt="" class="img-focus" src="https://img.jiemian.com/101/original/20260216/177121441633283500.jpg"></span></span><span><span>2</span></span><span><span>月</span></span><span><span>10</span></span><span><span>日，本土运动眼镜品牌</span></span><span><span>hyper run</span></span><span><span>锐跑宣布张水华为品牌签约精英运动员，这也是张水华从医院离职后的首个品牌签约。据悉，当天还是张水华的</span></span><span><span>35</span></span><span><span>岁生日。</span></span></p> <p><span><span>2</span></span><span><span>月</span></span><span><span>16</span></span><span><span>日，界面新闻查阅发现，目前张水华的个人社交账号签名已更新为“特步签约运动员、</span></span><span><span>hyperrun</span></span><span><span>锐跑运动眼镜签约精英运动员”，已积累</span></span><span><span>17</span></span><span><span>万粉丝。</span></span></p> <p><span><span><img alt="" class="img-focus" src="https://img.jiemian.com/101/original/20260216/177121452364862500.jpg"></span></span></p> <p><span><span>2</span></span><span><span>月</span></span><span><span>11</span></span><span><span>日张水华开启了签约后的首次宠粉直播，</span></span><span><span>13</span></span><span><span>日又加开了一场直播。</span></span></p> <p class="report-view"><img src="//img.jiemian.com/101/original/20260216/177121431068404200.jpg"></p> <p><span><span>公开资料显示，张水华曾是福建医科大学附属第一医院的护士。</span></span><span><span>2017</span></span><span><span>年底，她在一次越野赛中感受到跑步的魅力，从此开启马拉松生涯，凭借天赋与努力，逐渐在跑圈崭露头角，多次在国内大型马拉松赛事中斩获佳绩，被称为</span></span><span><span>“</span></span><span><span>最快女护士</span></span><span><span>”</span></span><span><span>。据其个人账户签名，为达标马拉松国际健将等级，全马个人最好成绩纪录</span></span><span><span>2</span></span><span><span>小时</span></span><span><span>30</span></span><span><span>分</span></span><span><span>37</span></span><span><span>秒。</span></span></p> <p><span><span>去年</span></span><span><span>8</span></span><span><span>月</span></span><span><span>31</span></span><span><span>日，张水华在哈尔滨马拉松获得国内女子组冠军后，接受采访时哽咽，说希望领导支持其调休参加赛事，引发全网舆论风波。不少人认为其没有分清工作和爱好的主次，也有人表示支持她为梦想的坚持。</span></span></p> <p><span><span>随后，与张水华签约的体育品牌方</span></span><span><span>361</span></span><span><span>度也被推至舆论的漩涡中心。</span></span><span><span>9</span></span><span><span>月</span></span><span><span>3</span></span><span><span>日，</span></span><span><span>361</span></span><span><span>度在官方直播间贴出告示，写明</span></span><span><span>“361</span></span><span><span>度与</span></span><span><span>‘</span></span><span><span>最快女护士</span></span><span><span>’</span></span><span><span>马拉松跑者已解约</span></span><span><span>”</span></span><span><span>。</span></span></p> <p><span><span><span>历经半年多的舆论争议与职业矛盾，今年</span></span></span><span><span><span>1</span></span></span><span><span><span>月</span></span></span><span><span><span>2</span></span></span><span><span><span>日，张水华正式宣布从医院辞职，全身心投入马拉松运动。离职后，她首战重庆马拉松，获得女子组国际第六名、国内第四名的成绩。</span></span></span></p> <p><span><span><span>特步于</span></span></span><span><span><span>2008</span></span></span><span><span><span>年</span></span></span><span><span><span>6</span></span></span><span><span><span>月在港交所挂牌上市。自</span></span></span><span><span><span>2019</span></span></span><span><span><span>年开始，特步开始了多品牌、国际化布局，并购多个国际品牌，该集团旗下拥有主品牌特步（</span></span></span><span><span><span>Xtep</span></span></span><span><span><span>）以及索康尼（</span></span></span><span><span><span>Saucony</span></span></span><span><span><span>）、迈乐（</span></span></span><span><span><span>Merrell</span></span></span><span><span><span>）等运动品牌。</span></span></span></p> <p><span><span><span>据特步国际去年</span></span></span><span><span><span>10</span></span></span><span><span><span>月</span></span></span><span><span><span>17</span></span></span><span><span><span>日公布的</span></span></span><span><span><span>2025</span></span></span><span><span><span>年第三季度中国内地业务营运状况：特步主品牌零售销售增长（包括线上线下渠道）实现低单位数同比增长，零售折扣水平七至七五折；索康尼零售销售增长（包括线上线下渠道）实现超过</span></span></span><span><span><span>20%</span></span></span><span><span><span>同比增长。</span></span></span></p> <p><span><span><span>该公司去年</span></span></span><span><span><span>8</span></span></span><span><span><span>月</span></span></span><span><span><span>18</span></span></span><span><span><span>日公布的财报显示，其上半年净利润创新高。特步</span></span></span><span><span><span>2025</span></span></span><span><span><span>上半年持续经营业务实现稳步增长，收入同比提升</span></span></span><span><span><span>7.1%</span></span></span><span><span><span>，达到</span></span></span><span><span><span>68.38</span></span></span><span><span><span>亿元；净利润同比增幅为</span></span></span><span><span><span>21.5%</span></span></span><span><span><span>，达到</span></span></span><span><span><span>9.14</span></span></span><span><span><span>亿元。</span></span></span></p> <!--------------------- 来源 -------------------->